The Vawdrey House

Cullenders Delicatessen and Kitchen Reigate

Marc and Joelle Cullender gave up the daily grind of the London commute and advertising life to fulfil their dream of running their own deli. Starting with smaller local branches, this is now their third location: a deli/kitchen with 40 covers, offering everything from morning coffee, cakes, hot and cold lunches, plus a wine bar with delicious deli platters in the evening – while also still functioning as a deli counter and general store.

Cullenders occupies a prominent high street location and it was important that the cafe reflected its locality – to be 'Reigate' not 'London'. Bold graphics, signage and an eye-catching striped awning gives the deli a strong street presence, but with a sense of establishment.

The new venture has gone from strength to strength offering monthly pop-up restaurant evenings with exciting chefs such as Maxwell McKenzie, and has teamed up with a local wine vendor to open in the evenings as a wine bar. They also offer private bookings for events and parties, which are proving very popular.

The interior is flexible and welcoming, transforming effortlessly from the morning hustle and bustle of a general store to a relaxed space for afternoon tea or lively evening drinks. Visitors are greeted by a light-filled space, where warm timber floors combine with shelves and panelling in shades of slate green and grey, to create a strong backdrop for the products.

Local photography submitted by customers lines the walls, adding interest and a sense of community. Carefully sourced items, such as the reclaimed church pew below the front window, provide quirky elements and a relaxed feel.

Central to the design is the food and produce itself. Shelving runs from floor to ceiling, providing varied spaces to neatly display deli groceries – including wines, cheese, charcuterie, olives and chutneys – while emphasising the full height of the shop.

Cakes and pastries are displayed on cake stands and baskets on the counter and shelves, with olives in Mediterranean bowls and cheeses on slates within the fridge counter. The open kitchen hatch peeps through the shelving at the end, where you can see the chefs at work preparing the days delights.

Come the evening the lights dim low and the candles come out, along with changing menus, local beers and an exciting wine list.

"Working with The Vawdrey House on all of our design projects has been an absolute joy. They have great ideas and vision and can see how things should be when I can't see the wood for the trees! If the future holds more shops then we will not hesitate to call The Vawdrey House again."

Photography by Siobhan Doran

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More about us

Established by Jennifer Hamilton in 2012, The Vawdrey House offers a unique combination of bespoke design, strategic thinking and creative flair.

Now a RIBA Chartered Practice, we bring architecture and interior design together to create spaces which work for you from the inside out.

Jennifer Hamilton and Graeme Montague, two thirds of The Vawdrey House trio, have a shared history as Directors of award winning design consultancy MoreySmith, working with clients such as Sony Music, EMI Music, Cadbury and Channel 4 as well as on high end residential refurbishments.

Third partner Ian Chapman, a RIBA Chartered Architect, adds his expertise in contemporary architecture for exciting educational and public spaces.

Their combined experience of 55 years in the industry brings a level of professionalism and creativity to the design and management of your project which is invaluable.

Working across London and the South of England we have a growing portfolio of happy clients and inspiring spaces.

With a small, select team of designers and architects, The Vawdrey House is passionate about what we do and most of all, want you to love it too.

Whether for your home, or a public space, we take the time to get to know you, understand your requirements and find exciting design solutions for your project. Our 'top to toe' design approach involves bringing the client into the process, designing a space for you, with you.

Close affiliations with brand consultants plus graphic and web design teams mean we can also provide a fully coordinated scheme for your retail or business space, down to website, menus or signage, whatever is required.

We work closely with you throughout, following everything through to the smallest detail, and helping you through the process.
That is what we believe makes a great design, even better.

We are design-led, and like to review the way the whole building works, understanding how you use the spaces and suggesting functional and layout changes to improve the way the spaces work together. We design the exterior architecture, the internal layouts and all the interior design and fittings, right down to furniture and accessories. 

We progress the design in stages, working up the outline usually with a multitude of options in the first instance, then gradually firm up the scheme as you clarify which direction you want to go in. Once we have the overall scheme in place we work into the detail and start to specify every element, ending in a production package incorporating everything you need to tender and construct the project.

We can also manage the entire process for you, putting together the project team, gaining planning consent and party wall awards, finding contractors, tendering the works, managing the building contract and monitoring the works on site.

We stick with you to the end, ensuring all snagging is resolved, and produce a completion pack with all necessary certificates, guarantees, maintenance and supplier contact info so you have everything in one place.

Have a browse through our latest projects and see the end results!